Tribal DDB Named Agency A-List 2008

Read the full Advertising Age article here:
http://adage.com/agencya-list08/article?article_id=133796

Tribal DDB Vancouver and BC Hydro

They say it's better to give than to receive, but BC Hydro proved once again that both are possible. This ecard allowed users to help BC Hydro give money to BC Children's Hospital and receive a fun piece of holiday entertainment in return. The multiple "coin journey" and sharable nature of this card saw it reach it's $25,000 donation goal in only four days. With a goal of over a million hits, the card with provide BC Children's Hospital with some timely exposure and donations during this season of giving. 

You can take a look at the ecard here:

http://wwe5.bchydro.com/2008holiday

Long time no blog

Yes, I know, it's been a while since you've seen a post up here. I aim to change that. Starting now!

I Heart New York (TribalNY, that is)

Check out what the kids at TribalNY have been up to:

http://tribalddbnewyork.blogspot.com/

Nike: Kobe

On January 22nd 2006 Kobe scored an 81 point game against the Toronto Raptors, unheard of in basketball, but this is Kobe Bryant. The story of that game is the story of Kobe: Hunger, Vision, Will, Endurance, and Focus. Each of these tenets is embodied in Kobe and that 81 point game.

The website was created to build excitement for his five city tour of Asia and simultaneously emulate Kobe’s journey, in life and on the court.

Mirrored against the five tenets of his personal philosophy the site takes you through the sights and sounds of the court while providing Kobe’s personal thoughts on his game.
Sound and action scripting were used to give a sense of dimension to the experience and build anticipation for his tour.

AA-ownerscenter.com - Your car deserves the best

The Challenge
How do you take a 45 year old brand with a strong heritage but old fashioned image and make it contemporary? How do you do this without sacrificing the equity your consumers know, trust, and respect? This was the challenge Armor All faced when they asked Tribal DDB to create an online presence that reinvigorated the brand with an immersive experience while maintaining credibility and brand loyalty.

Better Ideas
Armor All’s target are passionate do-it-yourselfers, otherwise known as enjoy-it-yourselfers (EIYers). They apply a strong sense of self satisfaction to everything they do in life, including how they care for their car. We wanted to tap into this attitude by providing online tools, advice and information that enabled EIYers to pursue their passion for automobiles. The Armor All Owner Center website was created with the EIYer in mind. With a sleek design aesthetic and a modern character, Armor All could finally position itself as a 21st century brand. At the same the site would deliver the information, offers and community features Armor All’s target wanted online, in a non-authoritative and friendly manner.

Better Results
Within two weeks of launching, Owner Center membership grew to almost 10 thousand, exceeding expectations by over 500%. In two months, there were 20 thousand members with new members joining everyday. As a result Armor All has significantly increased online efforts to reach their consumers while declaring the Owner Center to be their new “brand” for a new marketing strategy.

www.aa-ownercenter.com

Armorall.com - Go head. Stare.

How do you take a 45 year old brand with a strong heritage but old fashioned image and make it contemporary? How do you do this without sacrificing the equity your consumers know, trust, and respect?

Armor All's target are passionate do-it-yourselfers, otherwise known as enjoy-it-yourselfers (EIYers). They apply a strong sense of self satisfaction to everything they do in life, including how they care for their car. We wanted to tap into this attitude by providing online tools, advice and information that enabled EIYers to pursue their passion for automobiles. The Armor All Owner Center website was created with the EIYer in mind. With a sleek design aesthetic and a modern character, Armor All could finally position itself as a 21st century brand. At the same the site would deliver the information, offers and community features Armor All's target wanted online, in a non-authoritative and friendly manner.

Within two weeks of launching, Owner Center membership grew to almost ten thousand, exceeding expectations by over 500%. In two months, there were twenty thousand members with new members joining everyday. As a result Armor All has significantly increased online efforts to reach their consumers while declaring the Owner Center to be their new "brand" for a new marketing strategy.

www.armorall.com