Tribal DDB Vancouver and BC Hydro

They say it's better to give than to receive, but BC Hydro proved once again that both are possible. This ecard allowed users to help BC Hydro give money to BC Children's Hospital and receive a fun piece of holiday entertainment in return. The multiple "coin journey" and sharable nature of this card saw it reach it's $25,000 donation goal in only four days. With a goal of over a million hits, the card with provide BC Children's Hospital with some timely exposure and donations during this season of giving. 

You can take a look at the ecard here:

http://wwe5.bchydro.com/2008holiday